Breed-Specific Puppy Pop-Ups

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Royal Canin Café Frenchie Supports French Bulldog Owners

For one day only this November, Royal Canin is bringing the Royal Canin Café Frenchie pop-up to New York City's Flatiron Plaza, and inviting French Bulldog owners to learn more about caring for the unique characteristics of this breed and the importance of start-of-life nutrition. "French Bulldogs in particular benefit from a diet that is easy to eat, provides muscle support, and supports a healthy digestion, and Royal Canin products are made with those unique breed-specific needs in mind," said Dr. Emmanuel Fontaine, DVM, MDc, PhD, Dip. ECAR, and senior scientific communications veterinarian at Royal Canin.

According to a recent survey from Royal Canin of 1,023 puppy owners in North America, over half (52%) of puppy owners experience "puppy blues." At the pop-up, Frenchie owners will find a space for puppies to meet other owners and dogs, and reduce feelings of anxiousness, frustration and stress.
Trend Themes
1. Breed-specific Nutrition - Companies offering tailored nutrition plans for specific dog breeds can address unique health requirements and improve pet well-being.
2. Pet-owner Support Events - Hosting interactive events for pet owners creates community support networks and reduces common issues like 'puppy blues.'
3. Pet Anxiety Solutions - Addressing pet anxiety through specialized products and services opens new avenues for improving animal and owner quality of life.
Industry Implications
1. Pet Food and Nutrition - Developing breed-specific pet food products can meet the unique dietary needs of different dog breeds, enhancing their health.
2. Pet Events and Experiences - Creating niche events for specific dog breeds builds community engagement and provides valuable brand interaction opportunities.
3. Pet Wellness Products - Innovating in the pet wellness sector with products that ease anxiety offers significant growth potential in a highly emotional market.

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