A new campaign dubbed 'Roses for Ever Body' was launched on July 11th that demands more inclusive body representation in the leads, contestants, and crew of the Bachelor franchise. The movement is led by Jenna Vesper from the Bachelor recap podcast Date Card, who asserts that in the two decades the franchise has been on air and with more than a thousand contestants, only two of the contestants identify as plus size.
Roses For Every Body is calling for fat inclusion for the next season of The Bachelor. The campaign is calls for the following demands of the Bachelor franchise, its creator Mike Fleiss, NZK Productions, Warner Bros., and ABC: cast a minimum of five diverse fat people each season of The Bachelor and The Bachelorette; give equitable, non-fat identity-focused screen time to the fat contestants; choose leads who specify that they will date diverse fat people; provide support to fat contestants, including inclusive clothing options when required for sponsored events and mental health support to navigate anti-fat harassment from the audience; and hire fat staff and production and incorporate fat inclusion training from fat liberationists.
Body-Inclusive Reality TV Ads
'Roses for Every Body' Advocates for Body Diversity on the Bachelor
Trend Themes
1. Body-inclusive Reality TV - There is an opportunity to disrupt the reality TV industry and create more inclusive shows that embrace body diversity.
2. Fat Inclusion - Creating more opportunities for fat individuals in the entertainment industry can have a positive impact on representation for all body types.
3. Inclusive Fashion - There is a need for more inclusive fashion options that cater to diverse body types, especially for sponsored events on reality TV shows.
Industry Implications
1. Entertainment - The entertainment industry can benefit from embracing body diversity in their programming to appeal to a more diverse audience.
2. Fashion - The fashion industry can capitalize on the demand for more inclusive clothing options for diverse body types.
3. Mental Health - There is an opportunity to provide mental health support specifically tailored for fat individuals who face anti-fat harassment from audiences on reality TV shows.