As well as making a range of functional lemon drinks enriched with ingredients to promote everything from sleep to detoxification, Dirty Lemon is set to expand its offerings with an all-new rose drink.
Rose boasts many beneficial properties for the skin, including the fact that it is cleansing, anti-inflammatory and known to calm and soothe to areas of redness. Bulgarian rose water is included in other products from Dirty Lemon, as it is said to be " imbued with the soothing active constituents and subtle aroma of the flower."
Although ingredients like rose, collagen and anti-aging superfood berries are commonly found in topical skincare treatments, many consumers are now interested in taking them internally via food and drinks. As well as approaching health and wellness through food, consumers are enriching their beauty routines in a similar way through edibles and elixirs.
Citrus Rose Beverages
Dirty Lemon's Rose Drink Boasts Beautifying Benefits
Trend Themes
1. Internal Beauty - Consumers are increasingly interested in taking skincare ingredients internally through food and drinks, presenting opportunities for beauty brands to create edible and drinkable beauty products.
2. Functional Beverages - The trend of functional beverages, such as Dirty Lemon's rose drink, continues to expand as consumers seek out drinks with additional health and wellness benefits.
3. Beauty-infused Food and Drinks - Consumers are enhancing their beauty routines by incorporating beauty-boosting ingredients like rose, collagen, and anti-aging superfood berries into their food and drink choices.
Industry Implications
1. Beauty and Skincare - The beauty industry can tap into the trend of internal beauty by creating edible and drinkable beauty products that promote skin health and well-being.
2. Beverage - The functional beverage industry has an opportunity to cater to health-conscious consumers by offering beverages with added beauty benefits.
3. Food and Nutrition - The food and nutrition industry can develop products that incorporate beauty-boosting ingredients to cater to consumers looking for holistic solutions for their beauty routines.