Rosaluna is a new non-GMO, gluten-free, vegan Mezcal that's launching in the midst of the pandemic to give the modern consumer the authentic alcoholic experience they've been waiting for. 2020 has given most consumers the opportunity to perfect their at-home bartending skills, making now a better time than ever to take in the eclectic and refreshing flavor profile of Rosaluna.
The flavorful spirit was crafted on a sixth generation family-owned farm in Santiago, Matatlán, and is comprised of citrus, agave, and a hint of smoke. What some might not know, is that this area in Mexico is the epicentre of the Mezcal, and Rosaluna stays true to the beloved beverage's history through conception to consumption. In fact, the brother sister duo grow, farm ferment, and distil the agave used to perfect the drink.
Catering to change consumer buying habits, Rosaluna partnered with alcohol delivery service, Drizly.
Authentic Flavorful Mezcals
Rosaluna Boasts Notes of Citrus, Agave and Smoke
Trend Themes
1. Mezcal Consumption - The launch of Rosaluna Mezcal indicates a growing trend in the consumption of authentic and flavorful Mezcals by modern consumers.
2. At-home Bartending - The pandemic has led to an increase in at-home bartending skills, creating an opportunity for brands like Rosaluna to provide the authentic alcoholic experience consumers crave.
3. Craft Spirits - Rosaluna's use of artisanal methods and its family-owned farm align with the trend of consumer preference for craft spirits.
Industry Implications
1. Alcohol Delivery Services - Partnering with alcohol delivery service Drizly showcases the potential for growth and innovation within the alcohol delivery industry.
2. Sustainable and Local Agriculture - Rosaluna's focus on sustainability, non-GMO ingredients, and the use of agave grown on their own farm highlights the opportunity for disruptive innovation within the sustainable and local agriculture industry.
3. Premium Spirits - The launch of Rosaluna Mezcal taps into the premium spirits market, catering to consumers looking for high-quality and unique beverage options.