'Rolling Paper' is the name of a self-aware documentary that follows the use of recreational marijuana and cannabis culture following the legalization of the drug in Colorado.
The documentary begins with a look at "weed journalism" and in particular, 'The Cannabist' journal started by The Denver Post, which created a new surge of interest in the newspaper, especially since it became commonly referred to as "The Denver Pot." In a time where print publications are on the decline, creating The Cannabist turned out to be a move that was worth the risk for The Denver Post.
Outside of The Cannabist, the Rolling Papers documentary also serves as a social commentary that touches on topics like childcare, medication and manufacturing, although viewers are left to fill in many blanks by drawing their own conclusions.
Cannabis Journalism Documentaries
'Rolling Papers' is a Documentary on Colorado's Cannabis Culture
Trend Themes
1. Weed Journalism - Opportunity for media outlets to explore the growth of cannabis culture and create specialized publications dedicated to marijuana-related news and information.
2. Legalization Impact - Opportunity for businesses to capitalize on the expanding cannabis industry by providing products and services that cater to the needs of marijuana consumers.
3. Social Commentary Documentaries - Opportunity for filmmakers to produce thought-provoking documentaries that shed light on social issues through the lens of cannabis culture.
Industry Implications
1. Media - Disruptive innovation opportunity for media companies to create cannabis-focused publications and platforms to cater to the growing interest in marijuana journalism.
2. Cannabis - Disruptive innovation opportunity for cannabis businesses to develop innovative products and services that align with the evolving needs and preferences of marijuana consumers.
3. Film - Disruptive innovation opportunity for filmmakers to produce documentaries that explore social issues and challenges, utilizing cannabis culture as a lens for examination.