Mamma Dough teamed up with free-from snack brand CRAVE to create the UK's first vegan rocky road pizza in celebration of World Chocolate Day. The limited-edition dessert pizza is made with a sourdough pizza base that's topped with rice milk chocolate, marshmallows, raisins and biscuit pieces.
The decadent treat promises to delight all sorts of chocolate lovers, whether they are plant-based or not, and it shares a new way for people to enjoy CRAVE's Rocky Road bar. The limited-edition Mamma Dough x CRAVE Rocky Road Pizza will only be on the menu at Mamma Dough for a short time so chocolate and pizza lovers will need to act fast to experience this collaboration first-hand.
Although there are many dessert pizzas that are created for kids, brands are developing offer more sophisticated versions for adults too.
Vegan Rocky Road Pizzas
Mamma Dough & CRAVE Created a Special Pizza for World Chocolate Day
Trend Themes
1. Vegan Dessert Pizzas - The rise of veganism has created an opportunity for innovative ways to incorporate desserts into savory pizza dishes.
2. Collaborative Limited-edition Menu Items - Collaborations between brands can create unique and appealing menu offerings for a limited time, driving traffic to both establishments involved in the collaboration.
3. Adult-friendly Dessert Pizzas - As the market for dessert pizzas expands beyond children, the opportunity for more sophisticated and elevated toppings and flavor combinations increases.
Industry Implications
1. Food and Beverage - The vegan dessert pizza trend and collaboration opportunities present new products and marketing strategies for businesses in the food and beverage industry.
2. Quick Service Restaurants - Adding innovative and unique limited-edition items, such as the vegan rocky road pizza, to menus can drive traffic and sales in quick service restaurant establishments.
3. Confectionery - The popularity of the vegan rocky road pizza and other innovative dessert pizza offerings presents new opportunities for confectionery brands to partner with pizza chains and explore new product offerings.