The Rockstar Punched Aguas Frescas are a new lineup of energy drinks inspired by the Latin refreshment for consumers to pick up this summer to quench their thirst and up their alertness.
The drinks are described as being lightly carbonated with a fruit juice flavor and 160mg of caffeine per 16-fluid-ounce can. The drinks have no artificial sweeteners in the mix, and get their sweetness from sugar and agave syrup for a touch of flavor complexity.
The Rockstar Punched Aguas Frescas come in two flavors including Pineapple and Strawberry, and are a limited-edition product arriving now at select retailers as well as from the brand online. Consumers can pick them up in 12-packs of 16-fluid-ounce cans for $17.99 to have them on hand all summer long.
Latin Refreshment-Inspired Energy Drinks
Rockstar Punched Aguas Frescas Comes in Two Flavors
Trend Themes
1. Latin-inspired Energy Drinks - Opportunity for beverage companies to create energy drinks inspired by regional refreshments to tap into cultural food and beverage trends.
2. Natural Sweeteners in Energy Drinks - Opportunity for beverage companies to explore natural sweeteners like agave syrup to appeal to health-conscious consumers looking for healthier options in energy drinks.
3. Limited Edition Products - Opportunity for brands to create limited edition products to drive sales and increase consumer demand for unique and exclusive products.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to create innovative products that incorporate cultural flavors and natural sweeteners to appeal to a wider consumer base.
2. Food Retail Industry - Opportunity for food retailers to carry limited edition products to attract customers looking for exclusive and unique products.
3. Health and Wellness Industry - Opportunity for health and wellness brands to collaborate with beverage companies to create healthier energy drink options that incorporate natural sweeteners in their product line.