Tommy Hilfiger, the clothing brand owned by 'PVH Corp.,' has collaborated with eight user-generated content (UGC) designers on the 'Roblox' platform, an online community for gaming and user community interaction, to launch a virtual Roblox fashion collection. The 'Tommy X Roblox' collection features jeans, shirts, and accessories made specifically for Roblox in the style of real-life Tommy Hilfiger clothing.
The eight UGC designers are fans of the Tommy Hilfiger brand who were given the opportunity to create their own spin on the brand's iconic styles. The items that the designers created range between 2D and 3D in-game cosmetics, which means they suit a variety of Roblox environments.
The Tommy x Roblox collection will be available for purchase on the Roblox Avatar Marketplace on December 16th, 2021. This collection allows Roblox users to express themselves in a digital environment in ways they could not have before.
Online Game Fashion Collections
Tommy Hilfiger Has Launched the 'Tommy X Roblox' Collection Online
Trend Themes
1. Virtual Fashion Collaborations - The collaboration between Tommy Hilfiger and Roblox designers presents an opportunity for other fashion brands to collaborate with online gaming communities, allowing for new virtual fashion collections to be created.
2. UGC Designers - Using user-generated content designers can be an effective way to tap into unique design talents when launching virtual fashion collections with gaming communities, creating a more authentic experience.
3. Avatar Marketplace - The virtual marketplace on the Roblox platform can be utilized by fashion brands to generate a new revenue stream while also offering users a chance to purchase digital fashion and accessories.
Industry Implications
1. Fashion - The fashion industry can harness the potential of online gaming communities and user-generated content designers to create virtual fashion collections, which can tap into previously untapped markets.
2. Gaming - Online gaming platforms are ripe for collaboration with fashion brands, and the virtual marketplace can create new revenue streams for gaming companies, driving innovation.
3. E-commerce - The virtual marketplace presents an opportunity for e-commerce companies to tap into a new and growing market of digital fashion and accessories, which can be offered as a unique product line.