Robeks, a smoothie franchise chain that's based in Los Angeles, is readying for the fall with a brand new drink menu that take's inspiration from classic themes that coincide with the season.
After applying customer feedback in the development process, Robeks has announced a menu that's complete with an array of delicious drinks that feature pumpkin, cinnamon, and chai flavors—while still offering a nutritious product that consumers can feel good about ordering.
VP of Marketing Mitch Baker spoke to the new menu, stating "These fall offerings bring our customers a delicious new take on comforting and familiar flavors that they’ll soon come to know and love. It’s the perfect fix for those pumpkin-spice cravings…but packed with nutrients that our customers can order without the guilt."
Healthy Fall Smoothie Menus
Robeks's New Menu Focuses on Pumpkin, Cinnamon, and Chai Flavors
Trend Themes
1. Pumpkin-flavored Drinks - Opportunity for businesses to explore new ways of incorporating pumpkin flavors into their beverage offerings.
2. Cinnamon-infused Menus - Potential for companies to experiment with cinnamon flavors in their food and beverage menus, catering to the fall season.
3. Chai-inspired Beverages - Innovation opportunity for brands to develop unique chai-based drink options, appealing to consumers looking for warm and comforting flavors.
Industry Implications
1. Smoothie Franchise Chains - Chains like Robeks can further enhance their fall menus by incorporating innovative pumpkin, cinnamon, and chai flavors.
2. Food and Beverage - Opportunity for companies in the food and beverage industry to introduce seasonal pumpkin, cinnamon, and chai products to cater to customer preferences.
3. Health and Wellness - Businesses in the health and wellness sector can explore incorporating pumpkin, cinnamon, and chai flavors into their products, providing healthy alternatives to traditional fall treats.