The Baja Fresh Roasted Chile Poblano Burritos are being added to the brand's lineup of burrito offerings to provide patrons with a flavorful way to satisfy their hunger. The burritos come in two varieties including the Poblano Burrito and the Mixi-Poblano Burrito, which both come with your choice of either steak of chicken. The Poblano Burrito features roasted chile poblano with poblano sauce, mixed cheese, avocado and pico de gallo, while the Mixi-Poblano boasts rice and black or pinto beans with mixed cheese, poblano sauce and the roasted chile poblano.
The Baja Fresh Roasted Chile Poblano Burritos will arrive at participating locations starting on January 9, 2022 alongside the returning Chicken Tortilla Soup to offer patrons the perfect way to warm up in the winter.
Pepper-Packed Burritos
The Baja Fresh Roasted Chile Poblano Burritos Come in Two Varieties
Trend Themes
1. Flavorful Burritos - Opportunity for food companies to experiment with unique and exotic flavors to make their burritos stand out.
2. Personalized Food Options - Companies can leverage technology to offer personalized menus, allowing customers to choose specific ingredients and flavors for their burritos.
3. Temperature-based Menu Offerings - Businesses can create seasonal menus, offering hot and hearty options during cold weather months, like Baja Fresh's Chicken Tortilla Soup paired with their Roasted Chile Poblano Burritos.
Industry Implications
1. Fast-food Industry - Fast food chains can use the Baja Fresh example to create their own signature burrito offerings incorporating similar or unique flavors.
2. Tech Industry - Technology companies can create apps that allow customers to customize their burritos using an interactive menu and ingredient lists.
3. Packaged Food Industry - There is an opportunity for the packaged food industry to create frozen or pre-packaged burrito options with unique, bold flavors and ingredients like the Roasted Chile Poblano Burritos.