Ready-to-Mix Meal Seasonings

The Bisto Roast Potato and Roast Chicken seasonings are a series of new products from Premier Foods that aim to provide consumers with a simple way to elevate their favorite meals or recipes.

The products are capable of being added to a roast dinner as a way to elevate the flavor without having to worry about cost. The products come in five flavor varieties for potatoes and chicken, and are also great for elevating any recipe thanks to their versatile format. The mixes are being launched now in the UK at Morrisons locations at a cost of £1.25 per sachet.

Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the new Bisto Roast Potato and Roast Chicken seasonings saying, "There are more than 1.2 billion roast occasions a year, however, many consumers feel that creating a traditional roast with all of the trimmings is hard work. Our new and flavourful addition to the Bisto range is designed to further improve the popularity of this meal occasion by adding interesting flavours in an easy-to-use format. With Bisto introducing seasonings to their portfolio, the brand will also attract new shoppers to the category, especially with more people experimenting when cooking at home."