Ritual multivitamins are both figuratively and literally transparent. Literally speaking, the capsules themselves allow consumers to see exactly what's inside, and in figurative terms, the company is centered around the idea of hiding nothing from its consumers -- meaning that it ultimately provides only the most natural multivitamins from time-tested sources.
Ritual multivitamins check all the boxes when it comes to responsible health. The capsules are non-GMO, vegan, gluten and allergen free, free of synthetic fillers or colorants, and bioavailable. There are just nine ingredients in Ritual multivitamins, all of which are naturally occurring vitamins and minerals such as Vitamin K2, Boron, Iron, Vitamin E, and Omega-3.
The Ritual packaging reflects this commitment to purity and transparency. The capsule are clear, as mentioned, but they also come in a transparent glass bottle and a pure, white and yellow box.
Transparent Daily Multivitamins
Ritual Multivitamins Contain No Synthetic Fillers or GMOs
Trend Themes
1. Transparent Supplements - Opportunity for companies to offer supplements with clear and transparent ingredients in response to a growing demand for natural and responsible health products.
2. Minimalist Supplements - Opportunity for companies to offer supplements with a simplified ingredient list in response to a growing trend towards natural, simple and clean-labeled products.
3. Bioavailable Nutrients - Opportunity for companies to offer supplements with bioavailable and naturally occurring nutrients in response to a growing demand for effective and natural supplements.
Industry Implications
1. Health and Wellness Industry - Opportunity for companies to challenge traditional brands by offering transparent, minimalist and bioavailable supplements that align with consumer demands for responsible and effective health products.
2. Vegan Industry - Opportunity for vegan companies to expand their offerings and enter the supplement market in response to a growing trend towards vegan, natural and bioavailable supplements.
3. Consumer Packaging Industry - Opportunity for companies to offer transparent and minimalist packaging solutions for supplements in response to consumer demand for more eco-friendly and transparent packaging options.