Following the success of its Rita’s Fruit Brews Mango Blonde Ale, Neshaminy Creek Brewing Company has once again teamed up with Rita’s Italian Ice on a new brew: Rita’s Fruit Brews Lemon Ale.
Rita’s Fruit Brews Lemon Ale is a pale golden beer made from 2-Row Malt, Flaked Oats, and White Wheat. These ingredients give the brew a refreshingly crisp flavor, with zesty lemon. notes. In other words, it's like a lemon-flavored Rita’s Italian Ice, but with a little extra pep.
Rita’s Fruit Brews Lemon Ale is available from all three Neshaminy Creek Brewing Company locations in cans and at the Croydon location on draft. It's also available from some beer distributors, grocery, and bottle shops in states such as Pennsylvania, New Jersey, Maryland, and Delaware.
Zesty Lemon Ales
Neshaminy Creek Brewing Company Release the New Rita’s Fruit Brews Lemon Ale
Trend Themes
1. Fruit Brew Beers - This trend of creating fruit-infused beers opens up opportunities for breweries to partner with non-alcoholic beverage companies and create unique flavor combinations.
2. Collaborative Brews - The collaboration between breweries and popular brands like Rita's Italian Ice presents a potential for cross-promotion and reaching new customer bases.
3. Regional Beverage Distribution - The availability of Rita's Fruit Brews Lemon Ale in specific states highlights the potential for local and regional breweries to focus on targeted distribution strategies.
Industry Implications
1. Craft Breweries - Craft breweries can capitalize on the trend of fruit-infused beers by experimenting with different fruit flavors and partnering with well-known brands to attract a wider consumer base.
2. Non-alcoholic Beverage Companies - Non-alcoholic beverage companies can explore collaborations with breweries to create unique flavors and expand their product offerings beyond traditional beverages and into the beer market.
3. Alcohol Distribution - Distributors and bottle shops can benefit from the demand for specialty beers by carrying a diverse selection, including collaborative brews, to cater to consumers seeking unique and innovative flavors.