'RisasRizos' is a popular blog run by influential Latina beauty blogger Rocío Mora. While there are a number of Latina beauty bloggers on YouTube and other social media platforms, Mora sets herself apart by catering specifically to the needs of curly-haired Latinas.
RisasRizos is a blog and YouTube channel that caters to the needs of curly-haired Latinas. On both platforms, Mora encourages women to embrace their natural texture and provides tips for how to style curly hair. All of Mora's videos are available in both English and Spanish in order to reach a wide variety of Hispanic consumers. In addition to helping women style their hair, Mora provides an outlet for Hispanic women who may feel overlooked by mainstream beauty brands and publications.
Mora's blog demonstrates the need for brands to pay attention to the unique needs of Hispanic consumers, including those with naturally curly hair.
Curly-Haired Latina Vloggers
The RisasRizos Blog Caters to Curly-Haired Latinas
Trend Themes
1. Curly Hair Empowerment - More brands should aim to empower people with curly hair, especially those from diverse groups who have been previously overlooked.
2. Cultural Inclusivity in Beauty - Beauty brands need to embrace cultural inclusivity by providing solutions for diverse hair types and ethnic groups.
3. Multilingual Marketing - Multilingual marketing is a disruptive innovation opportunity for businesses looking to better reach and engage with Hispanic consumers.
Industry Implications
1. Beauty Industry - The beauty industry has the potential to embrace the needs of multicultural customers and promote inclusivity in their products and marketing campaigns.
2. Marketing Industry - The marketing industry can foster innovation by developing multilingual campaigns and targeted branding in order to reach a broader range of diverse customers.
3. Media Industry - The media industry can create informative and educational content that is accessible to diverse communities, thereby promoting inclusivity and empowerment for all.