Singer Rihanna stars in the new ad campaign for Tattoo Heart, a special collection by Gucci that benefits UNICEF.
The tattoo heart collection features tattoo-inspired printed canvas totes and silk scarves with tattooed hearts, flowers and stars. 25% of the sales of each tattoo heart item goes to the UNICEF.
Gucci’s creative director, Frida Giannini, explained the choice of Rihanna, "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."
Supporting the children organization in style doesn’t come cheap though. The Gucci python messenger bag, for example, is priced at £1480.
Tattoo inspired designs seem all the rage these days, check out more recent tattoo-esque designs.
Tattoo Hearts For Charity
Rihanna Models Gucci UNICEF Collection
Trend Themes
1. Tattoo-inspired Fashion - The popularity of tattoo-inspired designs in fashion presents an opportunity for companies to create unique and trendy products that appeal to consumers.
2. Charitable Collaborations - Collaborating with charities to create special collections or donate a portion of sales, as demonstrated by Gucci and UNICEF, can attract socially conscious consumers and improve brand image.
3. Clothing for a Cause - Similar to the Tattoo Heart collection, creating clothing items that benefit a specific cause or charity can help attract consumers who wish to support a good cause while also purchasing a desired item.
Industry Implications
1. Fashion - The fashion industry can capitalize on the popularity of tattoo-inspired designs and create collections that support charitable causes.
2. Charity - Charity organizations can seek collaborations with fashion companies, as seen with UNICEF and Gucci in the Tattoo Heart collection.
3. Retail - Retail companies can create clothing or accessory collections that benefit a specific cause or charity, which can assist in attracting socially conscious consumers.