Warner Bros. Consumer Products and Trolli recently joined forces to launch an exclusive collector series of Rick and Morty Trolli Sour Brite Crawlers. Ahead of the Season 6 premiere of Rick and Morty on September 4th, the brands are offering the new candies in three delicious flavors: Original Mix, Very Berry, and Fruit Punch. In addition, fans can get an original sticker sheet with iconic Rick and Morty characters and Trolli sour gummi worms by purchasing an 8-count variety pack.
"We're always looking for authentic opportunities to help fans merge their love for Trolli with their other passion points," said Dave Foldes, Director of Marketing for Trolli. "Followers of Trolli and Rick and Morty will be the first to tell you we share the same irreverent sense of humor. This partnership felt natural, and we're excited to work with Warner Bros. Consumer Products as we bring our worlds together by offering these exclusive, collectable packs."
Co-Branded Sour Gummies
Trollis Introduces a Rick and Morty Trolli Sour Brite Crawlers Series
Trend Themes
1. Co-branded Products - Businesses can explore collaborations with other brands to create exclusive, collectable products that appeal to their mutual fanbases.
2. Pop Culture Merchandise - As pop culture fandoms continue to grow, businesses can tap into this market by creating merchandise that speaks to these loyal fans.
3. Limited Edition Releases - Creating limited edition releases can add an air of exclusivity to a product, making customers feel more inclined to purchase before they're no longer available.
Industry Implications
1. Confectionery - Confectionery brands can co-brand with other popular IP to reach wider audiences and create collectible products for fans that drive demand.
2. Entertainment Merchandise - Entertainment franchises can use their IP to expand into the merchandise market, offering fans more ways to connect with their favorite shows/movies.
3. Marketing and Advertising - Marketing and advertising agencies can consult with brands on co-branding strategies to tap into cult followings and create special products that resonate with fans.