Pip & Nut is expanding its product portfolio with an exceptionally rich peanut butter—in terms of flavor and texture—called Super Roasted, Extra Crunchy. The new peanut butter product was developed to offer a more intense taste profile to consumers, and the deeper flavor is achieved by roasting Argentinian hi-oleic peanuts for longer and at a higher temperature, as well as leaving more chunky pieces in the finished product. Like all other Pip & Nut peanut butters, this one is free from palm oil, refined sugar and additives.
According to Pippa Murray, Founder of Pip & Nut, "The way you roast, just like with coffee or chocolate, has a huge impact on the final taste of the product, so to create this new variant, we spent a long time perfecting both our roast time and temperature."
Ultra-Rich Peanut Butters
Pip & Nut's Super Roasted, Extra Crunchy Offers a Deeper Flavor Profile
Trend Themes
1. Richer Peanut Butter Flavors - Opportunities for nut butter companies to innovate with new and deeper flavor profiles through different roasting techniques.
2. Clean and Natural Ingredients - A trend towards consumers desiring nut butter products that offer natural, clean ingredients as an alternative to traditional peanut butters that may contain additives or synthetic ingredients.
3. Chunky, Textured Peanut Butters - Growing demand for peanut butter products with chunkier pieces in the finished product, offering a unique texture and mouthfeel for consumers.
Industry Implications
1. Nutrition and Wellness - Opportunities for nut butter companies to showcase the health benefits of their products and market towards health-conscious consumers looking for natural, wholesome snacks.
2. Food Manufacturing and Production - Innovation opportunities for food manufacturers and producers to develop new roasting techniques or unique processing methods to create differentiated nut butter products that cater to changing consumer preferences.
3. Grocery and Retail - Opportunities for grocery and retail stores to differentiate their peanut butter offerings and stock innovative nut butter products in response to changing consumer preferences for clean, natural, and flavorful foods.