There are dozens of recipes available to help consumers make their own riced cauliflower from scratch at home, but Trader Joe's is appealing to consumers with a conveniently pre-bagged option.
The Trader Joe's Organic Riced Cauliflower was named a recipient of Prevention's top 100 Cleanest Packaged Food Awards 2016 for providing a plant-based alternative to grains and glutinous dish bases. These fine cauliflower florets make an alternative to rice that is organic, vegan, dairy-free, Paleo and friendly to whose who are on weight loss plans. To top it off, the frozen bag from Trader Joe's is just $2.
The recently released annual food report on Google's search results reports that cauliflower rice is one of the most up-and-coming grain-free foods out there at the moment.
Cauliflour Rice Mixes
Trader Joe's Riced Cauliflower is a Gluten-free, Grain-Free Alternative
Trend Themes
1. Gluten-free Foods - The increasing demand for gluten-free alternatives presents opportunities for innovative products like Trader Joe's riced cauliflower.
2. Plant-based Alternatives - As more consumers seek plant-based options, there is a disruptive innovation opportunity for companies to develop convenient and versatile alternatives like cauliflower rice.
3. Grain-free Foods - The rising popularity of grain-free diets creates a market for innovative grain substitutes such as cauliflower rice mixes.
Industry Implications
1. Food Retail - Food retailers can capitalize on the growing demand for gluten-free and grain-free products, offering a variety of innovative options to attract health-conscious consumers.
2. Food Manufacturing - Food manufacturers can explore the development of plant-based alternatives and innovative grain-free products, tapping into the emerging market trend.
3. Weight Loss Industry - The weight loss industry can leverage the popularity of low-calorie, healthy alternatives like cauliflower rice mixes to offer innovative and sustainable weight management solutions.