Plant-Based Rice Substitutes

Trader Joe's Riced Broccoli is Made from Cruciferous Vegetable Stems

Following the success of how well its Riced Cauliflower was received by consumers, Trader Joe's launched Riced Broccoli as a more colorful plant-based alternative to rice that still boasts plenty of taste and texture.

To achieve a crunchy texture, Trader Joe's created the majority of the product from broccoli stems rather than the florets, which it says offers a firmer texture and a flavor that is "much milder than that of florets, which actually makes it more rice-y."

Trader Joe's Riced Broccoli is a single-ingredient rice substitute that can be used in the same way as conventional pasta or rice products. Many consumers are now turning to plant-powered versions of grain-based goods to add an extra dose of greens to their diet, as well as satisfying gluten-free and low-carb options.
Trend Themes
1. Plant-powered Rice - Opportunity to create more plant-based rice alternatives made from different vegetables with similar taste and texture as traditional rice.
2. Single-ingredient Substitutes - Opportunity to develop more single-ingredient rice alternatives which can be used as substitutes or replacements for traditional rice or pasta.
3. Low-carb Alternatives - Opportunity to develop low-carb and gluten-free rice alternative products that satisfy consumers' dietary needs and preferences.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to promote and market plant-based rice alternatives as healthier options that are low-carb and gluten-free.
3. Sustainable Food Industry - Opportunity for the sustainable food industry to promote and market plant-based rice alternatives as environmentally-friendly alternatives to traditional rice and grain products.

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