Following the success of how well its Riced Cauliflower was received by consumers, Trader Joe's launched Riced Broccoli as a more colorful plant-based alternative to rice that still boasts plenty of taste and texture.
To achieve a crunchy texture, Trader Joe's created the majority of the product from broccoli stems rather than the florets, which it says offers a firmer texture and a flavor that is "much milder than that of florets, which actually makes it more rice-y."
Trader Joe's Riced Broccoli is a single-ingredient rice substitute that can be used in the same way as conventional pasta or rice products. Many consumers are now turning to plant-powered versions of grain-based goods to add an extra dose of greens to their diet, as well as satisfying gluten-free and low-carb options.
Plant-Based Rice Substitutes
Trader Joe's Riced Broccoli is Made from Cruciferous Vegetable Stems
Trend Themes
1. Plant-powered Rice - Opportunity to create more plant-based rice alternatives made from different vegetables with similar taste and texture as traditional rice.
2. Single-ingredient Substitutes - Opportunity to develop more single-ingredient rice alternatives which can be used as substitutes or replacements for traditional rice or pasta.
3. Low-carb Alternatives - Opportunity to develop low-carb and gluten-free rice alternative products that satisfy consumers' dietary needs and preferences.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to promote and market plant-based rice alternatives as healthier options that are low-carb and gluten-free.
3. Sustainable Food Industry - Opportunity for the sustainable food industry to promote and market plant-based rice alternatives as environmentally-friendly alternatives to traditional rice and grain products.