Driven by the success of its Rice Ramen noodle product line, Lotus Foods set out to create an instant cup version for convenient on-the-go eating. While some low-cost instant noodle meals have gained a reputation for being laden with salt and filled with undesirable additives, this line was intentionally created as a healthier, more flavorful and sustainably sourced meal option.
The Lotus Foods Rice Ramen cups are offered in a range of interesting varieties that go above and beyond standard flavors like seafood, chicken or beef—with these cups, consumers will be easily able to indulge in flavors inspired by crossover Asian cuisines, such as Tom Yum, Red Miso and Masala Curry.
To make the organic brown rice noodle-based meals stand out on the shelves, Bulldog Drummond created packaging with a bold yet natural and sophisticated scheme.
Globally Inspired Noodle Cups
Lotus Foods' Rice Ramen Noodles Come in Flavors Like Masala Curry
Trend Themes
1. Ethnic-inspired Instant Noodle Cups - Opportunity to create more diverse and globally-inspired flavors for on-the-go meals.
2. Healthier Instant Noodle Alternatives - Potential for healthier alternatives in the instant noodle industry with sustainably sourced ingredients and no undesirable additives.
3. Bold and Sustainable Packaging - Increasing consumer demand for eco-friendly and visually appealing packaging can create opportunities for sustainable packaging innovation.
Industry Implications
1. Convenience Food Industry - Opportunity for innovation in creating on-the-go meals that cater to diverse palates but are still healthy and convenient.
2. Organic and Health Food Industry - Potential expansion of the instant noodle industry into the organic and health food industry with more wholesome and sustainably sourced ingredients.
3. Packaging Industry - Opportunity for sustainable packaging innovation to meet increasing consumer demand for eco-friendly and visually appealing packaging design.