The Kellogg's Rice Krispies Squares & Corn Flakes have been shown off by the brand as a new product in the UK market that's crafted with taste, texture and quality in mind.
The snack bar features the signature Rice Krispies Square recipe with the namesake cereal and marshmallow, but infuses the recipe with Corn Flakes cereal for an added touch of crispy texture. The final result is a sweet, perfectly crunchy snack that's great for packing into lunches or as a portioned treat to enjoy for dessert. The treats are making their way to Morrisons and select discounters this week before heading to Asda and Tesco later in the year.
Snacks Activation Brand Lead Sam Harper spoke on the Kellogg's Rice Krispies Squares & Corn Flakes saying, "Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To be able to combine such a classic cereal product with the UK’s leading treat segment snack brand is extremely exciting. We can’t wait to see what Squares’ fans make of this new and iconic offering!"
Hybrid Cereal Snack Squares
Kellogg's Rice Krispies Squares & Corn Flakes are Light and Crispy
Trend Themes
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Industry Implications
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