This June, Revolution Beauty -- the UK-based beauty line -- launched three cruelty-free palettes to help consumers celebrate Pride in style. Each palette has unique and rainbow-themed colors that create the perfect pops of color.
The three palletes include 'Pride Proud of My Life Palette,' 'Pride Express Myself Face Paint Palette,' and 'Pride Spirit of Pride Palette.' The alluring colors let users express themselves as vibrantly or subtly as desired. According to a spokesperson of the brand, "Revolution Beauty prides themselves on striving for equality, diversity, and inclusivity."The brand will be donating $32,000 to The Human Dignity Trust, an organization dedicated to defending the rights of LGBT people internationally. It provides legal assists to individuals facing discrimination based on their sexual orientation.
Pride-Inspired Make-up Palettes
Revolution Beauty Launches Colorful Eyeshadow Palettes for Pride
Trend Themes
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3. Cruelty-free Beauty Products - Disruptive innovation opportunity: Design and market cruelty-free beauty products that align with ethical and sustainable consumer preferences.
Industry Implications
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2. LGBTQ+ Rights Organizations - Disruptive innovation opportunity: Develop innovative solutions and technologies to support the work of organizations dedicated to defending the rights of the LGBTQ+ community.
3. Cosmetics Retail - Disruptive innovation opportunity: Introduce specialized retail experiences or platforms that cater to the needs and preferences of consumers seeking inclusive and cruelty-free cosmetic products.