The artist, “Moose†is one of the early pioneers of a technique called “Reverse Graffiti†which involves using natural methods and natural cleaners to create large scales mural. Moose makes his in San Francisco by cleaning pollution and dirt from the walls of the Broadway Tunnel. The film was directed by acclaimed documentarian Doug Pray who recently directed the full length film “Surfwiseâ€.
Check out some more reverse graffiti:
Implications - Consumers are actively trying to make positive contributions to the current eco-movement that has overtaken North America. Corporations may see increased consumer support if they openly demonstrate their dedication to green initiatives.
Reverse Graffiti (UPDATE)
Now Cleaning the Streets of San Francisco
Trend Themes
1. Eco-movement - Disruptive innovation opportunity: Companies can capitalize on the growing consumer demand for eco-friendly solutions by incorporating green initiatives into their business models.
2. Reverse Graffiti - Disruptive innovation opportunity: Artists and entrepreneurs can explore the use of natural methods and cleaners to create large-scale murals, offering a unique and environmentally friendly form of street art.
3. Consumer Support - Disruptive innovation opportunity: Corporations can attract and retain customers by openly demonstrating their commitment to green initiatives and sustainability, aligning with the consumers' desire to make positive contributions.
Industry Implications
1. Art - Disruptive innovation opportunity: The art industry can embrace reverse graffiti as a new and environmentally conscious form of artistic expression.
2. Cleaning - Disruptive innovation opportunity: The cleaning industry can develop natural and eco-friendly cleaning solutions tailored for reverse graffiti and expand their offerings to support this emerging art form.
3. Corporate Sustainability - Disruptive innovation opportunity: Companies in various industries can strengthen their corporate sustainability initiatives to meet consumer demands and gain competitive advantage in the market.