Located in the heart of Sukhumvit, Bangkok’s most notorious sex district, the Atlanta Hotel can best be described as a civilized oasis amid a sea of smut. Outside the sleaze-free hotel, a large sign declares "Sex Tourists Not Welcome."
Founded in 1952 by a German adventurer, Dr. Max Henn, the hotel has preserved its retro-chic originality, despite its unlikely location.
Classical music floats through the foyer and retro lamps throw a warm romantic glow upon the stylish leatherette couches and across the black and white floor tiles.
Adding to the retro charm is the roll-top desks in the "Writer’s Room" which have fountain pens and embossed paper on offer to hotel guests.
The Atlanta is full of interesting literature, photos and paintings detailing the hotel’s history.
At a cost of just $18 per night for a one-bedroom suite, the Atlanta is considered the Taj Mahal of budget hotels. They do not need to advertise as word of mouth and guidebook recommendations keep their rooms heavily booked.
Retro-Chic Historic Hotels
'The Atlanta' Bangkok
Trend Themes
1. Retro-chic Hotels - Opportunity for hotels to embrace a retro-chic aesthetic, preserving historical elements while offering a unique experience.
2. Sustainable Tourism - Trend of travelers seeking out eco-friendly and socially responsible accommodations, creating opportunities for hotels to implement sustainable practices.
3. Authentic Experiences - Demand for hotels that offer authentic and immersive experiences, allowing guests to fully immerse themselves in the local culture and history.
Industry Implications
1. Hospitality - Hospitality industry can capitalize on the trend of retro-chic hotels by renovating and rebranding existing properties to offer a unique and nostalgic experience.
2. Tourism - Tourism industry can tap into the demand for authentic experiences and promote historic hotels as a way for travelers to connect with the local culture and history.
3. Design - Design industry can provide services to assist hotels in creating a retro-chic aesthetic, incorporating vintage elements and modern design to create a unique and visually appealing atmosphere.