Galaxy sets itself apart as an online fashion resale marketplace that offers live shopping experiences and appeals to Gen Z. Through the platform, users can shop for pre-loved items and thanks to the live nature of Galaxy, it's easy to get a sense of exactly what they're purchasing and from whom.
The unique experience was inspired by fashion fans selling on other popular fashion resale platforms, and trying to build up a following on other social channels. and as Danny Quick, one of the founders, describes, "It started with us asking ourselves: what would the dream community-based marketplace of second-hand fashion look like? How could we help these entrepreneurs build their community?"
The platform speaks to a community of people who are passionate about thrifted fashion, upcycled pieces and boutique brands.
Livestream Resale Marketplaces
Galaxy Blends Fashion Resale with a Live Shopping Experience
Trend Themes
1. Live Resale Shopping - The trend of live streaming and selling pre-loved items appeals to Gen Z shoppers and could disrupt traditional resale markets.
2. Community-based Marketplaces - The trend of creating a community-based marketplace for second-hand fashion could disrupt the traditional resale industry and provide new opportunities for entrepreneurs.
3. Upcycling and Boutique Brands - The trend of emphasizing upcycled pieces and boutique brands could disrupt fast fashion and traditional retail by appealing to consumers who prioritize sustainability and uniqueness.
Industry Implications
1. Fashion Resale - Live streaming and creating a community-based platform could disrupt traditional fashion resale markets and provide new opportunities for entrepreneurs.
2. E-commerce - The trend of live streaming and creating community-based platforms for e-commerce could disrupt traditional online shopping experiences and provide more engaging options for consumers.
3. Sustainable Fashion - Emphasizing upcycled pieces and boutique brands could disrupt traditional fashion and retail industries by appealing to consumers who prioritize sustainability and uniqueness.