Hamilton Perkins is a brand that is recycling vinyl billboards and repurposed bottles made from plastic to create luxurious travel totes for consumers. The fashion accessory line is constructed entirely out of 100% recycled material, meaning that each bag put together by the brand has a slightly different look thanks to the waste material used to make it. The bags are large enough to fit all sorts of travel necessities inside and constructed to provide performance, functionality as well as luxury.
The line of bags is called the Collection Earthbags and they are made using a supple plastic exterior coupled with a billboard vinyl lining. The bags are spacious, modular in shape and can be worn as backpacks or carried as a tote.
Consumers are becoming more socially conscious of how their fashion products are made, and are thus seeking accessories that are environmentally friendly and made with recycled materials.
Repurposed Bottle Bags
The Hamilton Perkins Collection Offers Travel Totes Made Using Billboards
Trend Themes
1. Recycled Material Accessory - Fashion brands can innovate by using recycled materials to produce their accessories.
2. Eco-friendly Fashion - Adopting eco-friendly practices and materials in fashion can appeal to socially conscious consumers.
3. Modular Travel Bags - Creating modular travel bags that offer both functionality and luxury can provide a new product niche in the industry.
Industry Implications
1. Fashion - The fashion industry can leverage sustainability efforts and create trendier products using recycled materials.
2. Sustainability - Sustainability industries can explore various recycling techniques and provide new materials to fashion brands.
3. Travel Accessories - The travel industry can partner with fashion brands to create products that provide a convenient and luxurious travel experience.