The Jesus Fish is an iconic symbol for Christians. They’re commonly found on the backs of minivans, right below the appliques of stick figures representing each member of the family. (Fun fact: The fish actually represents the age of the astrological sign Pisces, which started at 1 AD and ends circa 2150 AD.)
What are you to do if you are not a Christian and still like the minimalist fish icon? Well, EvolveFish has the bumper emblem for you! Whether you are a vampire or a lawyer (please refrain from inserting lawyer jokes) or even a pagan, there is a fish for you. Want to express your beliefs about evolution and flying spaghetti monsters? EvolveFish has you covered.
This site isn’t just limited to bumper emblems either. Your sarcasm can be easily expressed in fish form through a wide variety of tee shirts, magnets, mugs, buttons, and stickers.
And just in time for Christmas. Hippie college freshmen, eat your heart out.
Subverted Iconography
Reinvented ‘Jesus Fish'
Trend Themes
1. Evolving Symbolism - Disruptive innovation opportunity: Creating new symbols or icons that cater to different beliefs and interests, allowing individuals to express themselves in unique ways.
2. Personalized Expression - Disruptive innovation opportunity: Developing customizable bumper emblems, clothing, and accessories that enable individuals to display their beliefs and identities in a personalized manner.
3. Subversive Merchandise - Disruptive innovation opportunity: Designing and marketing merchandise that combines humor, satire, and cultural references to create a new wave of iconic symbols and products.
Industry Implications
1. Religious Merchandise - Disruptive innovation opportunity: Introducing a diverse range of merchandise that caters to varying belief systems, allowing individuals to express their spirituality or lack thereof.
2. Apparel and Accessories - Disruptive innovation opportunity: Incorporating customizable designs and symbols into clothing and accessories, providing consumers with a platform for self-expression.
3. Gifts and Novelty Items - Disruptive innovation opportunity: Creating unique, subversive merchandise that appeals to niche markets and fosters a sense of humor and individuality.