Adding to its expansive portfolio of frozen plant-based patties, Dr. Praeger’s Sensible Foods is introducing its first refrigerated product line with a pair of refrigerated veggie burgers. The vegan-friendly, Non-GMO Project verified burger patties offer an alternative to the many meat-like burgers that are being created to appeal to flexitarians. The traditionally inspired options include The Classic Veggie Burger with ingredients like carrots, onions, kale, peas and other greens, as well as The Chipotle Black Bean Veggie Burger with 16 grams of protein per patty.
As Larry Praeger, CEO of Dr. Praeger’s says, "We know there is still a large market for traditional veggie burgers that look and taste like vegetables, and we want to continue to provide this option to our customers in every section where they are shopping."
Refrigerated Veggie Burgers
Dr. Praeger’s Patties are Protein-Rich & Veggie-Forward
Trend Themes
1. Refrigerated Veggie Burgers - Refrigerated veggie burgers offer a convenient and fresh alternative to frozen plant-based patties.
2. Meat-like Burger Alternatives - The growing demand for meat-like burgers has created opportunities for veggie-forward options that appeal to flexitarians.
3. Traditional Veggie Burgers - There is a still a market for veggie burgers that prioritize natural ingredients and taste like vegetables.
Industry Implications
1. Plant-based Food - The plant-based food industry can capitalize on the trend of refrigerated veggie burgers to provide more diverse options for consumers.
2. Food Retail - The food retail industry can benefit from the rise in demand for meat-like burger alternatives by offering a variety of veggie-forward options in their product range.
3. Frozen Food - The frozen food industry can adapt to the trend of traditional veggie burgers by expanding their plant-based product line to include fresh refrigerated options.