Sun King Brewery, a proudly independently owned Indiana brewery that has spent the last 15 years carving out a reputation as one of the most reliable purveyors of premium craft beer in the state of Indiana, has launched a proudly American lager that pays homage to brewing tradition in the state.
The Indianapolis Brewing Company Lager takes its name from a company that managed to survive the Prohibition era by offering up non-alcoholic bases for sodas, malt extracts and other beverages, before eventually shuttering in the year 1947.
The beer itself takes the form of an all-malt light lager that is available in six-packs of 12-ounce cans. Scoring only 14 IBU (International Bitterness Units) and coming in at four percent ABV (alcohol by volume), this brew is designed to take great Hoosier brewing traditions to a broad audience.
Lightly Refreshing American Lagers
This Tasty Lager Pays Tribute to Indiana's Brewing Traditions
Trend Themes
1. Craft Beer Revival - The launch of an American lager that pays homage to brewing tradition in Indiana reflects the ongoing trend of craft beer revival.
2. Low-abv Alternatives - The creation of a light lager with only four percent ABV caters to the growing demand for low-alcohol beverages.
3. Indie Brewery Pride - The proudly independent status of Sun King Brewery showcases the trend of consumers seeking out local and independently-owned breweries.
Industry Implications
1. Craft Brewing - Craft breweries, like Sun King Brewery, have the opportunity to tap into the craft beer revival trend by creating beers that pay tribute to brewing traditions.
2. Alcoholic Beverages - The launch of a low-alcohol American lager highlights the potential for the alcoholic beverage industry to cater to consumers seeking lower ABV options.
3. Local Food and Drink - Sun King Brewery's emphasis on being an independently-owned local brewery aligns with the trend of consumers supporting local businesses and seeking unique dining experiences.