Chocolate and peanut butter is a classic combination and SONIC wants to take their pairing to the extreme with its new Reese’s Overload Waffle Cone and Reese’s Overload Blast.
SONIC's new Reese’s Overload Waffle Cone is a delicious new take on a classic waffle cone. The dessert consists of a chocolate waffle cone filled with creamy vanilla ice cream that's been layered with peanut butter and topped with both Reese’s Peanut Butter Cups and Mini Reese’s Pieces candy. As SONIC's Vice President of Product Innovation and Development explains, "The ultimate combination of our 100% Real Ice Cream and three delectable forms of chocolate and peanut butter – Reese’s Peanut Butter Cups, Mini Reese’s Pieces candy and even more layers of peanut butter – gives fans even more of their favorite indulgent flavors."
Candy-Filled Waffle Cones
SONIC's New Reese’s Overload Waffle Cone Features an Iconic Pairing
Trend Themes
1. Peanut Butter Desserts - Businesses can incorporate peanut butter as a featured ingredient in order to add indulgent flavors to their desserts.
2. Candy-infused Treats - Incorporating candy into desserts creates a unique and enjoyable experience that can draw in customers and create repeat business.
3. Indulgent Desserts - Creating over-the-top, indulgent desserts that feature a variety of flavors can excite and attract fans of sweet treats.
Industry Implications
1. Ice Cream Shops - Ice cream shops can create signature peanut butter and candy infused desserts to entice customers and highlight their creativity.
2. Confectionery Companies - Companies that specialize in candy can partner with ice cream shops and other businesses to provide unique and exclusive candy-infused products and flavors.
3. Fast Food Chains - Fast food chains can add indulgent desserts featuring candy and peanut butter in order to attract customers and increase purchases during dessert times.