Now you can get two times the delicious taste of Reese’s peanut butter with the debut of the new Reese’s Jumbo Cup.
Not for the faint of heart, the new Reese’s Jumbo Cup is a monster-sized candy that clocks in at twice the size of the brand’s Big Cup (which is already 1.4 ounces big). That means the new Reese’s Jumbo Cup is a whopping 2.8 ounces of peanut butter and chocolate – three times the size of a classic Reese’s Peanut Butter Cup. As the brand told Allrecipes, "Looks like the cat's out of the bag! Reese's Jumbo Cup makes its debut in select stores this summer."
The Reese’s Jumbo Cup has already begun rolling out in stores nationwide so keep your eye peeled.
XL Peanut Butter Cups
The New Reese’s Jumbo Cup Weighs a Whopping 2.8 Ounces
Trend Themes
1. Supersized Snacks - The introduction of larger-than-life candy products taps into consumer desire for indulgence and novelty.
2. Premiumization in Candy - Increasing the size and perceived value of traditional candy can attract customers looking for affordable luxury treats.
3. Nostalgia Marketing - Leveraging classic brands and amplifying their iconic products can invoke nostalgic feelings and increase brand loyalty.
Industry Implications
1. Confectionery - The confectionery industry sees innovation with supersized and uniquely packaged items to cater to heightened consumer experiences.
2. Retail - Retailers can capitalize on the trend of supersized consumer goods, offering unique products that entice impulse buys.
3. Food Marketing - Food marketers find new angles to promote products by introducing giant-sized versions of familiar treats, capturing media and consumer attention.