Nike delivers a new tonal iteration of the Air More Uptempo sneaker model with the latest Red Toe design update to join the roster. This is made with inspiration from the Chicago Bulls as it is adorned in colorways that are reminiscent of the NBA basketball team.
The sneaker is made with black and red hues throughout the shoe in a color-blocking design language. It has a black nubuck material making up the base foundation of the shoe, with the hue following through to the mesh tongue section as well. Red is then applied to highlight the branding on the upper that reads out "AIR" and continues by the toe box as it all sits atop a white rubber outsole.
Basketball Team-Inspired Sneaker Palettes
Nike's Air More Uptempo Gets a Red Toe Design Update
Trend Themes
1. Team-inspired Sneaker Palettes - Creating and updating sneaker designs inspired by sports teams' colorways offers an opportunity for boosting brand engagement and reaching sports fans in a new way
2. Color-blocking Design - Incorporating color-blocking design technique in shoe design with various materials presents opportunities for creating unique looks and textures that can attract customers
3. Nubuck Shoe Material - Exploring the use of nubuck, a full-grain leather product, in shoe design can offer an opportunity for creating luxury shoe models with sleeker profiles
Industry Implications
1. Fashion and Apparel - By adopting team-inspired sneaker palettes, manufacturers and retailers can have an edge over competitors in the fashion and apparel industry and tap into the sports market
2. Athletic Footwear Industry - Color-blocking designs and incorporation of nubuck can make unique, high-performing shoe models that can appeal to the athletic footwear industry and boost brand visibility
3. Leather Industry - Experimenting with nubuck can expand offerings in the leather industry by offering a more luxurious option and potentially drive sales with new customer segments