PrettyLittleThing is a UK-based fashion retailer that makes women's fashion for 16 to 34-year-old consumers, and it recently released a recycled clothing collection that features more than 150 products. The focus of 'Recycled by PrettyLittleThing' is to give new life to unwanted and worn out materials, giving them a second chance at a useful life.
The range of fashionable basics include staples pieces for one's wardrobe like dresses, jumpsuits and hoodies that are made from materials like recycled fabric off-cuts and plastic bottles. The sustainable and affordably priced collection for Gen Z and Millennial shoppers includes styles that range from £8 to £20.
Recycled by PrettyLittleThing was launched just after PrettyLittleThing announced a new partnership with Regain, a clothing-recycling app, that will help to divert unwanted pieces of clothing from ending up in landfills.
Recycled Gen Z Fashion
PrettyLittleThing Launched a Colorful Recycled Clothing Collection
Trend Themes
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2. Sustainable Clothing - Disruptive Innovation Opportunity: Create innovative business models and supply chains to produce affordable and sustainably-made clothing for the Gen Z and Millennial market.
3. Collaborative Recycling - Disruptive Innovation Opportunity: Partner with recycling apps and services to create a circular economy by diverting clothing from landfills and repurposing them into new fashion collections.
Industry Implications
1. Fashion Retail - Disruptive Innovation Opportunity: Embrace sustainable fashion practices and incorporate recycled clothing collections to appeal to eco-conscious consumers.
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3. Recycling Technology - Disruptive Innovation Opportunity: Develop advanced software and hardware solutions to facilitate the recycling process of fashion items, making it more efficient and impactful.