Nike relaunches its Re-Creation program to London and Paris. It is a program that uses locally sourced vintage apparel, breathing new upcycled life as it transforms to resh garments done by regional creatives. It started off in Los Angeles for its first launch and boasted designs that were inspired by the city's sports culture.
Now, it breaches borders and heads to Europe as this version will focus on athletics. It highlights collaborations alongside the London-based design project Greater Goods and Sarah Moh in Paris. Both of the new collections will highlight reimagined vintage apparel, featuring items including old Nike crewneck sweaters and hoodies. They are refurbished with checkered frayed looks whereas black tees are slashed to unveil bright layers resting beneath.
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Trend Themes
1. Upcycled Vintage Apparel - There is a rising trend in reusing old vintage apparel and bringing it new life through upcycling, creating unique and sustainable fashion.
2. Locally Sourced Materials - More and more companies are sourcing locally for their materials, leading to reduced transportation costs and a more sustainable supply chain.
3. Regional Creatives Collaboration - Collaborating with local creatives and designers can lead to innovative new designs and a stronger connection with the local community.
Industry Implications
1. Fashion Industry - There are opportunities for companies in the fashion industry to incorporate sustainable practices like upcycling and locally sourced materials in their production processes.
2. Sportswear Industry - The sportswear industry can tap into the trend of upcycling and collaboration with local creatives to create unique and sustainable apparel for athletic wear.
3. Retail Industry - Retailers can offer consumers a more sustainable and unique shopping experience by incorporating upcycled and locally sourced apparel in their inventory.