Recreated photos are a great example of nostalgia's part in the modern individual's consciousness. For Spring 2019, fashion company Balmain taps into this phenomenon by taking cues of an iconic photograph from 1993.
The original sees a topless Janet Jackson and her ex-boyfriend Rene Elizondo who is cupping her breasts. The image is quite tasteful and in black and white. The recreated photo sees model Cara Delevigne and Balmain's creative director Olivier Rousteing in a similar pose. The image is as elegant as it was back in 1993. Although quite sensual, the original and the recreated photo lacks sexual energy. That is, there is "nothing flirtatious about them."
Photo Credits: Patrick Demarchelier (original), Dan Belieu
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
Trend Themes
1. Recreated Photos - The trend of recreating iconic photos provides an opportunity for businesses to tap into nostalgia and engage with their audience.
2. Nostalgia Marketing - The use of nostalgic images and references in advertising campaigns can resonate with consumers and create an emotional connection to a brand.
3. Sensual Elegance - The combination of sensuality and elegance in photography can be a disruptive innovation for fashion and beauty industries, allowing them to redefine traditional beauty standards.
Industry Implications
1. Fashion - The fashion industry can incorporate recreated photos and nostalgic references to create compelling ad campaigns that resonate with consumers.
2. Photography - The photography industry can offer services to recreate and reimagine iconic photos, providing a unique and personalized experience for clients.
3. Advertising - Advertising agencies can utilize the trend of nostalgia marketing and sensual elegance to create impactful and memorable campaigns for their clients.