The holiday season is a time of joy and togetherness for many, as well as a time of loneliness for others, and Purdys Chocolatier created Reconnect Roulette to help people come together over chocolate. On the brand's dedicated microsite, people will get the chance to send a text to someone they miss and get rewarded with Purdys chocolate.
The Reconnect Roulette wheel randomly shares prompts to encourage people to reach out to "someone who helped you through a tough time" or "someone who made you feel most like yourself." In the case that someone musters up the courage to reach out with a warm message and season's greetings, Purdys Chocolatier will gift them a complimentary three-pack of its iconic Hedgehogs as a sweet treat.
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
Trend Themes
1. Personalized Connection - The Reconnect Roulette campaign by Purdys Chocolatier taps into the trend of personalized connection through prompts that encourage people to reach out to those who have made an impact on their lives.
2. Emotional Gifting - Purdys Chocolatier's Reconnect Roulette leverages the emotional gifting trend by rewarding individuals who reach out to loved ones with a complimentary three-pack of its iconic Hedgehogs.
3. Digital Interaction - The Reconnect Roulette microsite reflects the growing trend of digital interaction as users can send texts to connect with someone they miss and receive Purdys chocolate as a result.
Industry Implications
1. Confectionery - The Reconnect Roulette campaign by Purdys Chocolatier presents a disruptive innovation opportunity in the confectionery industry by bridging the gap between emotional connections and sweet treats.
2. Marketing and Advertising - Purdys Chocolatier's Reconnect Roulette campaign highlights an innovative approach in the marketing and advertising industry that combines personalization, emotional gifting, and digital interaction to create meaningful connections.
3. Technology - The Reconnect Roulette microsite demonstrates an innovative utilization of technology to foster emotional connections, potentially disrupting the technology industry by integrating personal messaging and rewards.