As well as being able to get a number of handy tools and practical furniture pieces for the kitchen from IKEA, consumers may also source recipes from IKEA. But the Swedish furniture company is looking to make life a bit easier for at-home chefs with its newest campaign that involves cookable paper posters.
IKEA's 'Cook This Page' sheets are made with parchment paper, and include instructions and diagrams where ingredients should be placed. As such, consumers are able to follow the directions listed on the poster to make quick, easy and delicious meals. Naturally, each recipe incorporates IKEA food, as well as kitchen equipment that can be acquired through the retailer.
With this parchment paper poster series, consumers learned how to prepare everything from salmon to pasta-based dishes with ease.
Cookable Recipe Posters
These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking
Trend Themes
1. Cookable Paper Posters - Creating a new line of cookable paper posters with instructions and diagrams is a disruptive innovation opportunity for printing and publishing industries.
2. Interactive Cooking Directions - Developing interactive features, such as augmented reality and QR codes, on cookable paper posters is a disruptive innovation opportunity for technology and cooking industries.
3. Branded Food Products - Partnering with food retailers to create branded food products that accompany cookable paper posters is a disruptive innovation opportunity for food and beverage industries.
Industry Implications
1. Printing and Publishing - Creating a new line of cookable paper posters is a disruptive innovation opportunity for printing and publishing industries.
2. Technology - Developing interactive features on cookable paper posters is a disruptive innovation opportunity for technology and cooking industries.
3. Food and Beverage - Partnering with food retailers to create branded food products that accompany cookable paper posters is a disruptive innovation opportunity for food and beverage industries.