This infographic on rebranding strategy explains how to use emotions to increase customer loyalty and sales. From Zillion Designs, The New Age of Rebranding: Capitalizing on Customer Emotions focuses on driving sales and revenue.
The guide explains how rebranding strategy might be a popular marketing move, it can also be a risky one of brands don't have a thorough understanding of how to connect with their audiences. The infographic covers a number of topics such as increasing sales, emotional connection, the emotions with the most impact, how to help others to help yourself, successful rebranding based on emotions (using Netflix, Apple and others as examples), tactics for succeeding after rebranding and social media voice.
As people buy with their feelings and not their brains, this infographic is definitely worth checking out.
Rebranding Strategy Suggestions
This Infographic Explains How to Capitalize on Emotions in Sales
Trend Themes
1. Rebranding Strategy - Opportunity for brands to connect emotionally with their audience and increase customer loyalty and sales.
2. Emotional Connection - Emphasizing the importance of emotional connection in marketing to drive sales and revenue.
3. Social Media Voice - Utilizing social media platforms to create an emotional connection with customers and increase sales.
Industry Implications
1. Marketing - Opportunity for marketing professionals to use emotional branding strategies to increase customer loyalty and sales.
2. Branding - Opportunity for branding experts to help companies create a strong emotional connection with their audience.
3. Sales - Opportunity for sales professionals to leverage emotional connections to drive increased revenue.