Realist is a craft beverage brand based in Estonia, and it enlisted the creative agency Wulcan to create the design and branding for its collection of drinks.
There are three flavors in this refreshing collection of craft drinks, each of which contains nutritious ingredients made from fresh pressed juices and natural vitamins. Flavors in the collection include a sweet Strawberry, a Seaberry, and a spicy Ginger Peppermint. The bottles the packages come in are sleek in design, and come with labeling that mimics the bright pastel colors of the beverages they contain.
Realist's craft beverages provide an excellent example for how brands can offer artisanal products, that are still able to embody a more contemporary brand identity.
Pastel Craft Beverages
Realist's Craft Drinks Are Made From Healthy Ingredients
Trend Themes
1. Craft Beverages - Craft beverage brands are incorporating nutritious and natural ingredients into their products to appeal to health-conscious consumers.
2. Artisanal Products - Brands can differentiate themselves by offering artisanal products with contemporary branding and packaging.
3. Colorful Labeling - Colorful packaging and labeling that reflect the product's colors are becoming a popular trend among craft beverage brands.
Industry Implications
1. Beverage Industry - Beverage companies can innovate by incorporating natural and nutritious ingredients into their products and updating their branding and packaging to appeal to modern consumers.
2. Creative Agency Industry - Creative agencies have an opportunity to develop branding and packaging solutions that combine traditional artisanal qualities with modern design aesthetics.
3. Wellness Industry - The wellness industry can partner with craft beverage brands to offer consumers healthy and delicious drinks made with natural ingredients.