A suckling pig certainly resembles its living and breathing source much more so than a hotdog does, so Real Meat packaging aims to remind many reluctant Russian consumers that these processed protein-rich foods are in fact authentic animal products.
Designer Alexandra Istratova strove to express the iconic tubular form of the pork and beef edibles, rather than mask it. The approach to wrapping it up is actually a surprisingly minimal and dissociated one, involving the simple addition of a branded belt label and a strung up branch-like tag that provides additional information about the food.
Connected to the ends of the sausage by twine, the paper stick of Real Meat packaging acts as a spit or a natural makeshift rotisserie skewer, referencing whole game that might be cooking over a fire.
Brochette Sausage Branding
Real Meat Packaging Asserts that Wieners are Bona Fide Animal Products
Trend Themes
1. Authentic Packaging - Creating packaging that emphasizes the authenticity of the product, appealing to consumers' desire for real and natural ingredients.
2. Minimalistic Design - Adopting a simplistic and stripped-down packaging design that focuses on the product itself and its key attributes.
3. Creative Branding - Using innovative branding techniques, such as adding a branded belt label and unique tags, to enhance the visual appeal and storytelling of the product.
Industry Implications
1. Food Packaging - Exploring new ways of packaging food products to highlight their authenticity and appeal to health-conscious consumers.
2. Meat Processing - Integrating creative and visually striking packaging designs in the meat processing industry to differentiate products and attract consumers.
3. Food Retail - Implementing unique branding strategies and packaging designs in the retail sector to captivate shoppers and communicate the genuine nature of the products.