For a day that's all about celebrating the earth, American Eagle Outfitters launched RE/AE as a resale shop and made it possible for consumers to browse the secondhand and sustainable clothing offered via a Snapchat lens. This shop was made possible with thredUP and the inaugural RE/AE collection has 200 items from as early as the 1980s priced between $10 and $40.
Gen Z is becoming increasingly aware of the impact of fast fashion on the environment, leading them to prioritize secondhand shopping. At the same time, brands are leveraging augmented reality marketing to reach this demographic, offering virtual try-ons and immersive experiences that align with their values and preferences. This augmented reality Snapchat lens signifies the importance of sustainability and technology in shaping the future of fashion.
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Trend Themes
1. Sustainable Resale Shops - There is an opportunity for more fashion brands to follow American Eagle and collaborate with resale platforms to offer sustainable fashion to consumers.
2. Augmented Reality Marketing - Augmented reality marketing offers a unique opportunity for fashion brands to create immersive and interactive experiences for their consumers.
3. Gen Z Secondhand Shopping - Gen Z's prioritization of secondhand shopping presents an opportunity for both resale platforms and fashion brands to cater to this growing market.
Industry Implications
1. Fashion Retail - Fashion retailers can integrate with resale platforms to offer sustainable fashion and capitalize on the growing trend of sustainable shopping.
2. Resale Industry - The rise of sustainable fashion highlights the importance of resale platforms and presents an opportunity for growth in this industry.
3. Augmented Reality Industry - The success of American Eagle's AR marketing campaign highlights the potential of augmented reality in the fashion industry, creating opportunities for growth in this industry.