MARGS stands out in the market with its colourful canned ready-to-drink margaritas. Sure to quench one’s thirst, the canned cocktails are crafted with the highest quality of Blanco tequila. The spirit is grown, harvested, and distilled in the Highlands of Jalisco, Mexico.
MARGS’ sparkling ready-to-drink margaritas are available to consumers in a few well-balanced flavours, including a sweet and fruity Mango option, a cool and light Coconut version, a sophisticated Mezcal which boasts hints of smokiness and herbal notes, a zesty Spicy version with notes of passionfruit, yuzu, and jalapeño, as well as a bright and vibrant Classic margarita cocktail. The ready-to-drink beverages are refreshing and perfect for the summer months.
The recipe is gluten-free and low in sugar. Each vibrant can boasts 5% Alc/Vol.
Flavorful Ready-to-Drink Margaritas
MARGS Boasts Refreshing and Delicious Canned Drinks
Trend Themes
1. Ready-to-drink Cocktails - MARGS' canned cocktails represent a disruptive innovation opportunity in the beverage industry, as they allow for low-maintenance, high-quality cocktails to be enjoyed at home or on-the-go.
2. Flavored Alcoholic Beverages - MARGS' range of well-balanced flavors represent a game-changing innovation in the alcohol market, as they provide consumers with a greater variety of premium beverage options.
3. Low-sugar Alcoholic Beverages - MARGS' low-sugar recipe presents a significant innovation opportunity in the beverage industry, as it caters to consumers who are prioritizing health and wellness.
Industry Implications
1. Alcoholic Beverages - MARGS' product line represents a disruptive innovation opportunity in the alcoholic beverage industry, as it offers a new and unique range of ready-to-drink cocktails.
2. Food and Beverage Packaging - MARGS' canned packaging presents an innovation opportunity in the food and beverage industry, as it allows for convenient transport and storage of quality cocktails.
3. Luxury Goods - MARGS' use of high-quality Blanco tequila and sophisticated Mezcal present a disruptive innovation opportunity in the luxury goods industry, catering to an elevated consumer palette.