Ready to Love is an American reality dating show created by the collaborative efforts of Will Packer Media and Lighthearted Entertainment, and it features a cast full of African American men and women in their 30s and 40s seeking for romance.
The main concept that the show explores tends to highlight the men's perspective, allowing the audience to observe and experience the journey of the search. Producer Will Packer explains that he "wanted to do a show that allowed women to get inside the minds of men." He is joined by the show's host Thomas, 'Nephew Tommy' Miles to capture the Atlanta romantic landscape. The matchmaking show is filmed in Georgia and tends to explore the realities that come with dating experiences.
Atlanta-Based Dating Series
OWN's Ready to Love Show Allows Women to Explore the Minds of Men
Trend Themes
1. African American Dating - Disruptive innovation opportunity: Create a dating platform specifically catered to African American men and women in their 30s and 40s.
2. Men's Perspective in Dating - Disruptive innovation opportunity: Develop a dating show or platform that focuses on highlighting the male perspective and allows women to understand men's thoughts and behaviors in dating.
3. Regional Dating Shows - Disruptive innovation opportunity: Produce dating shows that explore the dating landscape of specific regions or cities, giving viewers a glimpse into the unique dating experiences in those areas.
Industry Implications
1. Reality TV - Disruptive innovation opportunity: Incorporate diverse perspectives and demographics into reality dating shows to attract a wider audience and provide more inclusive representation.
2. Dating Apps - Disruptive innovation opportunity: Develop dating apps with features that allow users to gain insights into the minds of potential matches, fostering a deeper understanding and connection.
3. Local Entertainment - Disruptive innovation opportunity: Create localized entertainment content that showcases the unique aspects of different regions, including dating experiences, to cater to specific audience preferences.