Unlike many single-serve ramen noodle cups that have a thin broth base, Mike's Mighty Good's Limited Edition Vegetarian Coconut Milk Lemongrass Ramen Cups boast a creamy base. The "craft ramen" cup is being launched just in time for the back-to-school season when people are looking for nourishing meals to fuel their days.
The vegan-friendly cup of noodles is packed with the flavor of lemongrass, plus garlic, lime and shallots and organic ramen noodles. To prepare the better-for-you craft ramen, consumers only need to add boiling water or prepare the cup in the microwave, which only takes minutes.
This new ramen cup flavor from Mike's Mighty Good's joins others like Pork Tonkotsu Cups, Fried Garlic Chicken Pillow Packs, Savory Miso Pillow Packs, and Vegetarian Kimchi Pillow Packs, yet it stands apart as the brand's first online-only product.
Creamy Ramen Noodle Cups
Mike's Mighty Good Vegetarian Coconut Milk Lemongrass Has a Rich Base
Trend Themes
1. Creamy Broth Ramen Cups - The trend of creamy broth ramen cups offers an opportunity for innovative flavor combinations and enhanced consumer experience.
2. Vegan-friendly Craft Ramen - The rise of vegan-friendly craft ramen creates a demand for plant-based alternatives with authentic flavors and high-quality ingredients.
3. Convenient Online-only Products - The popularity of online-only products presents disruptive innovation opportunities for brands to explore unique flavors and reach a wider customer base.
Industry Implications
1. Instant Noodles - In the instant noodles industry, there is room for disruption by creating creamy broth options and catering to the growing demand for vegan and plant-based products.
2. Craft Ramen - The craft ramen industry can leverage the demand for vegan-friendly options and create innovative flavor profiles and packaging for a unique consumer experience.
3. E-commerce Food Brands - For e-commerce food brands, the trend of online-only products, like creamy ramen cups, opens up new opportunities to expand product offerings and connect with a digitally-savvy audience.