Haribo is expanding its ever-growing list of gummy candies with the debut of new Rainbow Worms and Z!NG Sour Kicks.
Gummy worms are a classic candy and Haribo's new Rainbow Worms don't disappoint on color or flavor. The new gummy worm candies boast a five-color rainbow-hued look, and come in three bright flavors: Black Currant, Lemon, and Strawberry. As for the Zing Sour Kicks (which are stylized as 'Z!NG'), these gummies are shaped like little sneakers and come in five sour flavors: Grape, Raspberry, Strawberry, Orange, and Lemon
Both of Haribo's new Rainbow Worms and Zing Sour Kicks are available now in small, medium, and large size bags at major retailers across the U.S., such as Walmart, Walgreens, CVS, Dollar Tree, and more.
Rainbow-Hued Gummy Worms
Haribo Just Debuted New Rainbow Worms and Z!NG Sour Kicks
Trend Themes
1. Rainbow-hued Gummy Candies - The demand for visually stunning and flavorful gummy candies will likely increase, leading to more creative and diverse products in the market.
2. Sour Gummy Candies - The popularity of sour gummy candies will likely continue to grow, leading to increased innovation and creativity in flavors and shapes.
3. Premium Gummy Treats - Consumers' growing interest in indulgent and high-quality snacks presents an opportunity for premium gummy candy brands to enter the market with unique and delicious offerings.
Industry Implications
1. Confectionery Industry - With the introduction of new colorful and flavorful gummy candies, the confectionery industry has an opportunity to grow and expand their product line.
2. Retail Industry - The demand for new and diverse gummy candies presents an opportunity for retailers to offer their customers more options in the candy aisle.
3. Food and Beverage Industry - As consumers increasingly seek out indulgent and unique snacks, the food and beverage industry can enter the gummy candy market with innovative products that cater to this consumer demand.