For the city of Chicago’s centennial birthday celebrations, money was no object. They went all out and wound up with what essentially looks like an enormous rainbow slug in the middle of Millennium Park.
Don’t let the multi-colored grub fool you, though; it is more than just a treat for the eyes, as the inner belly of the rainbow slug is a rather large movie screen that plays Thomas Gray’s video exploring the city’s past and future on repeat.
Apparently, the design is meant to merge new concepts with the old, bold, historic architecture…uh-yeah, whatever, I still think it looks like an enormous rainbow slug.
Gigantic Slug Cinemas
Chicago's Centennial Celebration Mascot Looks Like a Snail
Trend Themes
1. Centennial Birthday Celebrations - Opportunity to create extravagant and visually striking installations for milestone celebrations.
2. Merge of Old and New Concepts - Opportunity to combine historical architecture with innovative designs in public spaces.
3. Large Outdoor Movie Screens - Opportunity to integrate large outdoor screens into public installations for immersive visual experiences.
Industry Implications
1. Event Management - Disruptive innovation opportunity to create grand and visually captivating installations for milestone events.
2. Architecture and Design - Opportunity to merge historical architectural elements with modern design concepts for unique public installations.
3. Entertainment and Media - Disruptive innovation opportunity to incorporate large outdoor screens into public spaces for immersive movie experiences.