Radiocentre, the industry body for commercial radio, recently launched a new campaign that encourages advertisers to use the media as a form of reaching their consumers amid the COVID-19 pandemic, dubbed 'Business as Usual.' The 30-second vocal ad informs listeners that many businesses still are open, even when it's not "business as usual" and need to communicate with their customers. Even during shelter-in-place restrictions, the platform is a safe and convenient way of reaching consumers. Using modern technology, ads can be made and broadcast while following social distancing regulations.
In addition to the new Business as Usual campaign, Radiocentre also debuted a 'Coronavirus Hub,' a free resource that advertisers can reference to reach consumers during this difficult time.
Radio-Prompting Campaigns
The Radiocentre 'Business as Usual' Ad Encourages Use of the Media
Trend Themes
1. Digital Advertising - The Radio-Prompting Campaigns trend highlights opportunities for businesses to leverage digital advertising to reach consumers through platforms like commercial radio.
2. Remote Communication - The Radio-Prompting Campaigns trend presents an opportunity for businesses to explore remote communication technologies to create and broadcast ads while adhering to social distancing regulations.
3. Advertising Resilience - The Radio-Prompting Campaigns trend showcases the resilience of the advertising industry by encouraging businesses to continue reaching their customers despite the challenges posed by the COVID-19 pandemic.
Industry Implications
1. Advertising - The Advertising industry can benefit from the Radio-Prompting Campaigns trend by adapting to digital platforms and remote communication methods to continue promoting products and services to consumers.
2. Radio - The Radio industry can capitalize on the Radio-Prompting Campaigns trend by offering innovative solutions that enable businesses to create and broadcast ads efficiently and effectively during the pandemic.
3. Technology - The Technology industry can seize the disruptive innovation opportunities presented by the Radio-Prompting Campaigns trend by developing advanced tools and platforms that facilitate remote advertising and communication for businesses.