Scalextric's Spark Plug plug-in dongle and app gives players the ability to control their Scalextric racing toy cars with a smartphone or tablet, rather than using a traditional handheld controller. In addition to serving as a wireless controller for the toy cars, the Spark Plug app also gives users the chance to play with Single Player or Versus modes—in the latter, players can compete with others using a Spark Plug and boost their own cars and restrict power from their opponents.
The immersive racing toy experience can be enhanced with music from a device's library, as well as a personalized racing screen and profile. Scalextric's track system can be used with character vehicles, including Batman, Wonder Women and Superman, and can be configured in different layouts.
Mobile-Controlled Racing Toys
Scalextric's Spark Plug Lets Racers Control Cars & Restrict Power
Trend Themes
1. Mobile-controlled Toys - Toy companies can integrate mobile-controlled features to showcase the versatility of their product lines and bring in new customers.
2. App-enabled Gaming - Developers can leverage the gamification trend by creating app-enabled gaming experiences with real-life toys and accessories.
3. Multi-player Toy Games - Toy manufacturers may incorporate multi-player modes with networking capabilities to provide immersive, group play experiences for customers.
Industry Implications
1. Toy - The toy industry can leverage mobile and app technology to create unique, interactive experiences, and increase customer engagement.
2. Gaming - The gaming industry may explore the potential of app-controlled real-life gaming, evolving the industry altogether.
3. Technology - The technology industry may collaborate with toy and gaming developers to bring unique mobile app-controlled experiences into the tech realm.