'Racing Extinction' is a campaign which aims to raise awareness about the devastating impact that humans have on the environment, and its wildlife.
In response to a letter released from Pope Francis, which outlines the destructive effect humans impose on natural environments and species, documentary makers and activists created a light show, to foster awareness about endangered species on a personal and political level. Images of wildlife, including whales, pandas, imperiled rain forests, and melting icebergs, were protected onto the facade of St. Peter's Basilica. The goal of the protest was to engage political leaders, invoking a sense of urgency through the exploration of endangered species.
The campaign aims to change the way we perceive the planet, by projecting images of life and natural environments which we will lose in "pursuit of unsustainable practices."
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
Trend Themes
1. Environmental Activism Through Art - Using creative and attention-grabbing art interventions to increase awareness about environmental issues.
2. Virtual and Augmented Reality Activism - Leveraging virtual and augmented reality to create immersive and engaging experiences that highlight environmental concerns.
3. Digital Projections for Social Justice - Using digital projections and mapping to create public spaces for discourse about social justice issues.
Industry Implications
1. Art and Entertainment - Opportunities for artists and entertainers to create innovative and impactful art installations that raise awareness about environmental issues.
2. Technology and Software - Development of digital technologies that can be used to create immersive experiences that increase awareness about environmental activism.
3. Architecture and Design - Integration of arts and technology in architectural and design projects to increase visibility of environmental issues and support social justice activism.