The Racial Marriage Infographic brilliantly depicts the evolving attitudes of Americans on the topic of mixed-race marriage. One of the statistics that immediately jumps out when scanning the infographic is that 35 percent of Americans say that they have a family member that is part of a mixed race marriage.
What I particularly like about the Racial Marriage Infographic is how easy the information is to decipher very quickly. If you have not already, take a gander at the infographic for some great visual stats.
Implications - Youth consumers have not uncritically accepted the values that have been handed down from their parents' generation. This demographic is more progressive on issues like religion, race and gender. Companies should take this mindset into account when pitching products to this group.
Mixed-Race Union Statistics
The Racial Marriage Infographic Highlights Evolving Attitudes
Trend Themes
1. Evolving Attitudes Towards Mixed-race Unions - Companies have an opportunity to develop products reflecting the increasingly open attitude towards race and marriage among Americans
2. Visual Infographics for Conveying Important Social Issues - Innovative infographic design shows that communicating complex statistics can be made more accessible and compelling
3. Value Shift in Progressive Youth Consumers - Businesses should tailor their products to the values of younger consumers who are more accepting of mixed-race marriage
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can provide valuable insights to companies interested in targeting younger, more progressive audiences
2. Graphic Design - Graphic design firms can explore innovative approaches to visual communication that help to unpack complex social issues
3. Technology - Web and mobile application developers can leverage the power of visual communication to create data-driven, user-friendly interfaces that make information more accessible